Bachelor of Science in Marketing

The Bachelor of Science in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The programme addresses critical processes in planning and implementing marketing activities intended to create exchanges that satisfy both consumer and organisational Objectives. With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. The programme focuses on strategic and tactical concepts in marketing.