School of Postgraduate Studies

Masters Programmes

PostGraduate Diploma Programmes

  • Lecturing/Teaching Methodology for Lecturers
  • Quality Assurance in Higher Education
  • Supervision and Examination of Students Research Projects
  • PHD/Doctoral Programmes

    Master of Science in Marketing Management

    Duration

    Part-Time: (Evening Programme) Eighteen (18) months to 24 months
    Distance Learning: Eighteen (18) months to 24 months.

    Entry requirements

    As a general rule, applicants for Masters Programmes must hold a good first Degree in the relevant field of their desired studies or acceptable professional qualifications such as ACCA, CIMA, ICAEW, ACA, inter alia. However, a tentative separate system of entry requirements may be devised, in the discretion of the Senate, should an exceptionally deserving case of application arise.

    Course Structure

    Stage 1
    1. GBS514 Managerial Economics
    2. GBS520 Financial and Management Accounting
    3. GBS550 Management Theory and Practice
    4. MM510 Marketing Principles and Practice
    5. MM540 Marketing Communications
    Stage 2
    1. GBS660 Production and Operations Management
    2. GBS751 Innovation and Entrepreneurship
    3. MM600 Marketing Research
    4. MM630 Services Marketing
    5. MM640 International Marketing
    Stage 3
    1. GBS700 Research Methods
    2. GBS750 Strategic Management
    3. MM710 International Business
    4. MM740 Electronic Marketing  
    5. MM790 Retail Management
    ELECTIVES (Select one):
    1. MM700 Strategic Marketing Management
    2. MM750 Industrial Marketing
    3. MM760 Relationship Marketing
    4. MM770 Tourism Marketing
    5. MM780 Financial Services Marketing
    Stage 4
    1. GBS800 Dissertation